LOL, way to snatch defeat from the jaws of victory. Stop by when they're open and you'll see the employees wearing Hop-On Ts. The big deal is not how many phones sell as is how many co-branding agreements the CEO signs and the subsequent revenue from airtime, wifi, etc. I'm curious to see if the arrangement for the Tourism Phone available @ the 2012 London Summer Games will be via TheUltimateVationStore.com or another Tourism Agency or Resort.