Going to be interesting to see how the drops release plays out. Are they going to release it on their website only? Will they announce distrubution to retailers? I remember a post by someone who said new products usually go through a "pilot" release to a few selected locations as a test. I am sure the drops are going to be released soon per company guidance, but I am preparing myself for a slow progression rather than an explosive release.
I believe this company can make a success of this, but just do not know if the initial announcement of the drops and subsequent "roll out" will be an overnight success. We may have to endure months of slowly progressive distribution strategies. Their may be a "pop" on announcement, but then one has to go back to fundamentals of profitability, which will take a while. I quess the smart money will sell on the pop and then buy back in on the dip, if they believe in FUSE.
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