Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Barbie® doll formally threw her pink hat into the presidential campaign ring by unveiling the new 2012 Barbie® I Can Be…™ President doll. The global icon will represent girls of all ages on her road to the “Pink House,” serving as the “B Party™” candidate. Barbie® will hit the campaign trail with a full-scale “glam-paign” alongside her longtime political advisor – The White House Project®. With a designer pink power suit and a new Tumblr blog, Barbie®