I echo that comment. Julie Zastrow is a super creative individual and will surprise everyone with a big marketing splash. She has all of the UFC contacts too.
Saying it won't make it happen. And advertising on social media with incoherent professional athletes has not done a damn thing and won't. What is needed is massive sustained traditional advertising. This requires big bucks, and these amigos don't have two nickels to rub together.
I am amazed how many people don't seem to understand this. Selling and shelf space is a tough expensive business.
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