Correct - I'm thinking more along the lines that let's say everything is a total bust... Worse case scenario we have one nice user base with demographics that would be appealing to any big corporation.
You can do what we call a reverse phone append. What happens is that your phone number is sent to the credit bureaus and a couple of select agencies, then all the nice info they have on file then gets tagged to that record.
555-123-4567
Becomes:
John Doe
123 Main St
Any City US 12345
Likes abc,123,wxy, and z
Makes x dollars, is x years old, studies x, is x race etc...