Well, it's kind of like someone telling their friends that they visited Paris, but leaving out the part about it being the Paris in Kentucky rather than the Paris in France (no offense intended to any folks from Paris, Kentucky).
JBI appeared on Discovery Channel Canada. That is a different company, with different ownership than Discovery Channel. The first two words of the names of these two different companies are the same, but they are different companies, on different networks, that reside in different countries, with different ownership.
Hence, it's outright misleading for someone to post that "JBI was on Discovery Channel".
But that's besides the point. The issue I was raising was the causal linkage between JBI being on Discovery Channel Canada, and their daily pummeling by the market almost every day since.