Now, some will be thinking why the CEO is so generous by giving up his 120MM common shares for mere 1MM class B shares?
Well, if you think about it it's the same thing.
If he opted for the 120MM shares option he would need to dilute massively, coupled with the company's own dilution, and the PPS would probably tank to 00's. Or, he could execute his plan and the PPS appreciates massively to about .20-.30 in a year time.
To me, the only possible explanation as why he went with the second option is that he sees "something" in SNDY and wants to build a lasting legacy for him self. IMO