Yakun International Announces Designation as Jilin Time Honored Brand
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Yakun International Invt (QB) (USOTC:YIHG)
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Today : Wednesday 25 April 2012
Yakun International Holding & Investment Group (Symbol: YIHG), a leading manufacturer and distributor of Authentic Chinese bakery products in the Northeastern region of China, today announced that the “DingFengZhen” brand name owned by its subsidiary, Changchun Decens Foods Co., Ltd. (“Changchun Decens”), was designated as a “Jilin Time Honored Brand” by the Jilin Provincial Department of Commerce.
Of all the businesses in Jilin, only 58 were included among the initial group designated a “Jilin Time Honored Enterprise.” Companies awarded the distinction of being a Jilin Time Honored Enterprise came from a variety of industries, including catering, food, retail, wine and pharmaceuticals.
To be eligible for designation as the holder of a “Jilin Time Honored Brand,” a company must possess a brand name which has been in use for more than 50 years and which is used in connection with a unique traditional Chinese production technique or Chinese products with unique traditional Chinese ingredients, have a large loyal customer base and command significant market share.
Changchun Decens, one of the largest producers of authentic Chinese bakery products in Jilin Province, established the “DingFengZhen” brand in 1911 A.D., the 3rd year of the reign of Emperor Xuantong Qing Dynasty. Jilin Province, located in Northeastern China, has a population of approximately 28 million or 2.05% of the total Chinese population. The annual sales of bakery and beverage products in China exceed several hundred billion RMB.
“We feel greatly honored to receive this award. This is the second time our brand has been recognized since we were designated as a 'China Time Honored Brand' by the National Minster of Commerce in 2006,” said Baotian Xie, Yakun’s COO. He continued, stating that “To enhance our brand awareness and increase our market share in the growing market for prepared bakery products, we will provide our customers with an increased variety of products while maintaining our high quality standards.”
About Yakun International
Yakun International, through its variable interest entity, Changchun Decens, is one of the largest manufacturers and distributors of bakery products in Jilin Province, the People’s Republic of China. Under a variety of trademarks and the brand name “DingFengZhen,” which was established in 1911, the Company sells bakery products through various channels including its wholly owned retail stores, supermarkets, smaller chain supermarkets and convenience stores located throughout Jilin. In addition to a large variety of traditional Chinese holiday bakery products, including moon cakes, rice glue balls and zong-zi, the Company also offers western-flavored breads, cookies, cakes, and pastries.
Forward-Looking Statements
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions, and statements that are other than statements of facts. These statements are subject to uncertainties and risks including, but not limited to, product demand, changes in consumer tastes, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements contained herein are expressly qualified by this cautionary statement and any cautionary statements contained in the Company’s filings. The Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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