Atrinsic is a service provider, so in that respect they don't really have/need assets. They provide:
Brandlock Affiliate Marketing (to 550+ companies) Pay per call marketing Pay per click marketing SEO/SEM ROI analysis Etc
Their old business model was all the above plus online entertainment/media. Those were tangible assets (gatorarcade, kazaa, etc). However, they were not profitable. The only profit was coming from the above listed business services.