Bieber was never the face of "texting and driving" he is the face of "PhoneGuard".
Would you want your face on a billboard depicting a problem that kills 14 people a day?
Again Bieber is the face of the solution "PhoneGuard". I don't know who these other kids are but they are probably supposed to represent your average teenager that freely admits to texting and driving.
Do you really think they are going to bring all these kids together, educate them on them on this problem and not offer any solutions?