Replies to post #75507 on Bravada International Ltd (BRAV)

[Erik Caldwell]

Would you buy a franchise from a company that can't or won't prove it's numbers? Even if you do trust the numbers as-is, it's not making money yet! Are you ready to front the start up costs to lose money right off the bat? Definitely NOT the time to franchise. Once this gets rolling, people will be knocking down the door for a franchise, but as Chuck says, one step at a time.

[naturalborninvestor]

Don't see the point in franchising to be honest. We know the stores barely break-even at present. Their value lies predominantly in driving traffic to the websites from repeat orders and as a fulfillment center for e-commerce. The online activities would be separated from the franchise. So why should someone be willing to pay a franchise fee when a profit can hardly be generated and the store presence would over-proportionately benefit the company, but not the franchise taker?