Thinking Beiber comes unannounced due to excessive attention is ridiculous.
Personally, you don't give up a huge piece of the company to have Bieber as your spokesman and then keep him on the DL. The past year has been a clusterf#ck, but if OPMG is truly ready to roll we need our golden boy out front.
Promote, hype, promote, hype, promote!!!!! No such thing as TOO MUCH PUBLICITY.