They wont be losers for long though. NOT unless they sell there shares at this price. For the love of modern day light bulbs don't cut yourself short by selling into fear at less than you bought in at or you'll be left in the dark for sure.
You only lose money if you sell at less than what you bought in at with fee's factored in, or if the symbol goes no bid. Other than that you still have opportunity. So, do you sell and lose, or hold for gains and dividends?