Tivus does not have technology that no one else has. Even if you believe that they have a deal with advertisers and national networks that none of the other providers can get (which is highly unlikely), it still has nothing to do with the technology itself.
Just about every IPTV provider has the same technology. I was in NYC two weeks ago and Orlando two weeks before that, and both hotels had Tivus-like systems. Looked exactly like the demo from the Philly Marriott. Roomlinx I know has to exact same type of technology.
So, unless you can tell me what TECHNOLOGY Tivus has that the others don't, you should probably stop saying that.