By definition...Marketing Campaign: A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods...
When I first read this today, I thought maybe they were talking about Evander 'The Real Deal' Holyfield...lol...I'm assuming they will be promoting the real milk content in a big way. We will soon be seeing pictures posted here, with some type of signage on the cooler doors, promoting this very thing..Retailers are very accomodating when it comes to point of purchase signage, placed by distributors, for an agreed specified period of time generally, to increase sales on an item they are making a 35% margin on all day long...relatively inexpensive way to advertise, I have seen 'cling' signs on coolers from distributors, among many other types...our's apparently will say 'The Real Deal' on them, I love it...We are the Real Deal !! ATTD !!
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