"For the quarter ended December 31, 2011, Home Care revenue as a percentage of total revenue increased to 85.0% as compared with 80.4% for the prior year period. Home Care revenues increased by $575,000, or 3.4%, to $17,546,000 from $16,971,000 compared to the prior year quarter."
Sticky,
The 575k is just the quarterly increase. For the year, this would be 2.3 million. This is prior to all the hiring. By the end of the year, I would think it would be reasonable to see their gross revenues increase with this 2011 growth plus the new hiring to 10-20m? Revenue wise we would be back where we were with Dailymedrx at around 100m then but those revenues would have the margin of about 30% instead of the 18% dailymed had which was eaten up in SGnA and expansion costs. These guys are not stupid at Commerica. I am guessing they see that this can be a turnaround in a big way by the end of the year. Plus, that 30% margin on the other 80m was being crippled by the SGnA and expansion costs of dailymedrx. So, how much of that 30% EBIDA of the 80 million will come back into the bottom line also that was being eaten up by SGna and expansion costs of Dailymedrx? That is the true tell of how big a profit we could be looking at. You are more current then I on GAAP and decifering un audited financials it sounds like. Do you have any idea how to pull an estimate out on how much overall they were spending out of the 30% margin on the 80m revs from the service side to help with expansion and SGnA of Dailymedrx? They had to some extent have been mixing the two in some ways cost wise.
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