If its a product in testing, they are not going to have the labels and packaging...ever watch Nascar in december and january? most cars going round the tracks in primer without the new paint and sponsers all over them.
Big part of lure of the vaporizor is that it can be used in social settings without persecution...they are advertising just that! All the big truck commercials show it towing or hauling something...displaying its benefits...if it was just displayed in a parking lot that would show nothing!
Everyone knows what a vaporizor looks like...the close ups will come in time...the photo was of a prototype in use...perhaps without all of the high-end graphics on it yet...
and you are being far from realistic if you assume that you know what a product is just from the color...sorry