Thanks for weighing in, York...and I like your color scheme ideas as well. It sounds like you might have some packaged-goods experience in your background, or just good branding/marketing instincts.
I'd be really interested to hear about any focus group testing they've conducted, or at least to hear what their athletes think about them at the time of the product(s) release.
Most of all, I am excited to try them and find out for myself.