The connection is the following (folks can correct, this is by memory):
- A couple of days ago a poster found a Craigslist add for Barista's baristas in Missoula. For sure Baristas, as the ad (a link was posted) talked about the reality show.
- Another poster said a friend's girlfriend had called, the ad was real (a doubter pointed out that the ad said, don't call).
- Store turns out to be in the parking lot of a Harley Davidson dealer, but that address was also shown to have an Ooh La Latte store, then followed the links to which you refer.
- Pizzaman reported that he had obtained pictures of the store, with Barista's banners. He didn't post them, but said would share with anyone emailing him.
So, that is where it stands. A hypothesis could be that Barista's has taken over an Ooh La Latte store, and rebranded.