Given the beta test group description that guy doesn't seem fit. My opinion but I am a military certified profiling instructor. Not to brag but just to give credentials. Photo analysis is my bread and butter.
If you look at the picture OHM posted and compare it to the one shown in the ibox it's too long,wrong color and looks exactly like the disposable e-cigs I smoke everyday.
They will have to do better than that and shown us the Actual product and it's entire packaging.