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Replies to post #12576 on Fuse Science Inc (DROP)
03/12/12 1:30 PM
On November 10, 2011, we announced that we had entered into an exclusive five-year endorsement agreement (the “ Agreement ”) in the sports nutrition and energy categories with Tiger Woods. Mr. Woods, a professional golfer, is one of the world’s most recognizable athletes. Pursuant to the terms of the Agreement, Mr. Woods will evaluate and promote our technology and planned products as well as consent to the use of his name, photograph, appearance, likeness, reputation, voice and signature, as is customary in endorsement agreements. Mr. Woods’ compensation under the Agreement consists of a combination of cash, a warrant and stock options, which are scheduled at regular intervals or tied to certain performance milestones.
Woods will endorse Fuse Science as a primary spokesperson in professional sports.
Endorsement Partnerships
Under these agreements, our partner athletes license us to use their name and image in connection with the promotion of our products. They also undertake to make ongoing social media promotion of our products (e.g. Twitter, Facebook), as well as endorsements in more traditional media forums such as television and radio. In certain circumstances, our brand may be promoted on athletic gear they use.
