That's the thing, it's just about building awareness. When I was a sales guy I would go to a ton of conferences, seminars, breakfasts, luncheons, blah blah blah. Investors who attend these things go to so many of them that it's just a blur. They're there for the free schwag and to get their egos stroked. At the end of the day they get their ideas over cigars and scotch with their buddies they went to MBA school with 10 years ago.