Replies to post #19841 on Attitude Drinks Inc. (fka ATTD)

[Seer58]

R/S wouldn't even be necessary...The NDA means something, we all know that, confidential agreement between ATTD and someone else. That still looms, and to me easily explains more rapid dilution by the conv. holders. Don't underestimate the power of the quality of Phase III, and the power of market share and what companies are willing to pay to get it in today's business world. Every aspect of market share is micro managed by the Cokes and Pepsis of the world. And when one feels they can increase their market share in a certain category, they take that very seriously to say the least. Coke paid 4.2 billion for Vitamin Water to combat Pepsi's Sobe Lifewater. That is a larger market than Phase III/MusMilk market so we don't have that value, but we have market share value nevertheless, given the high quality of the product. Even at a billion outstanding, we are still in the .50 - 1.50 for a buyout...would be interesting to hear any other speculations on the NDA...