It's a good idea, but I think the problem may be that nobody in the company has the technical expertise to directly make changes to the website. So this minor change would require paying someone to change it for them.
As for doing things the way "most companies would," since you generally seem like a reasonable and intelligent person, I would suggest a change in perspective here. I don't think it's appropriate to compare DPBE to "most companies." If you compare them to other treasure hunting and junior exploration companies, you will likely discover they are better than average. Yeah, there are better managed companies in that space, but there are many worse.
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