You are absolutely right, Casuals. This is precisely what they do. And, by that, I don't think we mean the same thing.
5 minutes of Googling and a little math:
Let's assume that today's press release cost $1000. That's a little on the low end for a wide release, but we'll give them the benefit of the doubt. Let's assume that Platinum gets 50% of the price they get for selling it through Duchess. That means they have to sell 2,500,000 shares to pay for this release.
And this release that cost us 2.5 million more shares of dilution? Is there a studio attachment? Is there a director, producer or actor attachment? Nope. They are "launching an exploitation strategy to develop the property into a feature film or a television series with major producers and studios." That means nothing other than they are going to try and set it up, which I hope they are doing with all of their stuff on a daily basis.
So, yes, I do believe this is what they do: put out bogus press releases at additional cost to us while they continue to dump stock on the market and put money in their own pocket. They put up a smoke screen to keep us from seeing how they are picking our pockets. That's what they do.