Not sure, I guess we all have our own preferences in taste, but I tried it once when it was at publix. I got to say it was NASTY tasting stuff. All the marketing that was discussed a year ago that never happened would have been for nought if people don't like it.
Like I said, my taste might be different from others, but I ahve never had Gatorade that tasted wierd or nasty.
By the way, what's up with the recent share price hike? No real volume here. Is this just a bid whack or something meaningful?