I think this all makes sense it is just such an unconventional method and something I've never heard of. But then again I am in my early 20's so I am still pretty new to investing, company operations, etc. Something that seems strange to me is that they would allow retail investors to buy up millions of shares of their common stock and essentially become millionaires when this is all said and done. Usually companies and MMs want the majority of this money to themselves whereas in this case we stand to gain a lot.
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