Exactly, they shouldn't be feeling the need to assuage investors with place-holder PR's while they wait for the real meat. In most cases, they have the opposite effect on the PPS as traders feel like the company's stalling.
I'm not in ATM, as I do expect this to dwindle down a bit more - but then again, who knows. I still hold true that it'll get back to 0.25 on positive biopsy results. Momentum will explode, and drag other MMJ stocks with it. Just a question of patience.