It can be had cheaper elsewhere, more like $3/bottle - that's the problem with amazon, everyone goes there expecting the best price, but it's never the case!
PDQ...I had that same concern initially $3.69 is an outrageous price to pay fer 16-20 oz of milk considering that you can pretty much buy a gallon for the same price (I'm showing my age cuz as you get older you think everything costs too much...lol)
but what I think doesn't matter because the retail market has established that the buying public will pay that amount as evidenced by the success of muscle milk
an earlier poster said the muscle milk did $300 Mil in business last year
News 
Market Data 
Discover 
