"I really don't understand why you have a problem with the endcaps?"
Who said I did? I said its not the awe factor and hype it got. Its truthfully to be expected not some exceptional revolutionary concept. I honestly would have figured that this was an automatic development 5 yrs ago. Pretty common stuff in the consumer products field. Those endcaps should have been part of a plan along long time ago and with the millions Eric had back in those days he could have realized some benefit from it with 1000's being distributed or ready to go based on an order. This is a hind sight issue. This was called poor planning and dollars misappropriated. Remember those millions? All gone now.
Positive developments are measurable ones in the stock market. Its about the steak...never the sizzle.