I could see a bit of a "curiosity factor" with parents or other people, but how many could they sell out of Walgreens? Very few and that shelf space would be expensive. I doubt very seriously that's why that deal never materialized. I don't think there was a deal to begin with.
In a Italian household The parents rush to the Pasta draw and take out the Wooden Spoon ! Maybe Identa can provide a free wooden spoon with each test kit! That will take a bite out of the drug problem ... In a loving way of course.
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