Non-executive board members can be of great help since at that point in their careers most of them have already proven their value and abilities at other places.
They sit on the board and their compensation is usually much lower than exec board members. To add, there is less incentive for unscrupulous, unethical or immoral activities to produce 'number' as it's their reputation and not bank accounts on the line.
Some of the US's biggest businessmen sit on a lot of boards. It's good for optics and non-exec board positions are not accepted for their compensation. These people already made and/or are still making big money at other companies.
Keep in mind that every situation is unique and we still are in OTC land - regardless of how the company is 'trying' to do business.
In life, and business, optics can be more important than anything else.
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