If Bordynuik or JBI's promoters are serial scammers, then a list of willing victims could be perceived as being quite valuable.
This is a tactic used by con men.
"Scam Victims | Sucker List
Reloading is also called double scamming and is a form of fraud in which con artists target victims who are susceptible to pressure in order to defraud them repeatedly. Frequently this occurs because victims, having been duped once, hope to regain their losses in subsequent deals. This is not a new crime and, in fact, has been around since at least 1923 when it was used in stock frauds." http://www.callercenter.com/blg/articles/scam-victims-sucker-list/