That was not a play on words, Dave. Just for clarification read this. When Scup and DAve are doing demos they are promoting the product. Why else do the demos?
In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers.[1] The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item. Products often sampled during demonstrations include new products or new versions of already existing products that have recently been introduced to the commercial marketplace, which the manufacturers are attempting to advertise.