Here is an update for shareholders of Rapid Fire Marketing regarding information surrounding the “contract”.
I have received hundreds of emails over the last week or so. So at this point I am going to clear up a few things so that everyone understands what is going on and why we are doing the things we are.
But, first of all, it has been brought to my attention by numerous shareholders that there are a number of rumors going on about all sorts of things this Company is doing. There is a lot of misinformation, disinformation being propagated by individuals, mostly message board posters. Some of these rumors and fabrications are ludicrous and the product of overactive imaginations and speculation on the part of people that may or may not own a position in RFMK.
So, having said that, here is what is really going on:
The Contract
We set out to get a distribution contract for the CannaCig. This process started several weeks ago. Since the negotiations started, numerous things have changed:
The Technology which is an integral part of the CannaCig has changed significantly. We have come up with our own device and our distributor we seek the contract with has their own technology. Part of the contract is marrying these technologies into several different products. As with any contract, each party wants their technology “protected” and the details are very comprehensive.
Market Size for this product is significant. It was only after we announced development of the CannaCig that we have fully realized that this kind of product has a global appeal. We are getting enquiries from North America, South America and Europe. Instead of serving a niche market, we have decided to make global distribution part of the deal with the distributor. There are legal considerations for distribution in other states as well as abroad and that had to be worked into the contract.
Revenue Sharing and Compensation issues have been lengthy to work through. Understandably, both sides want a good deal because of the potential for significant revenues from sales of the CannaCig. We want a GOOD DEAL for RFMK. We want to make sure that we get our fair share for our Company and our shareholders. We are not going to rush a deal to completion for the sake of rushing an announcement out there and risk getting a bad deal. At the same time, the distributor we are working with has very significant resources and they want a good deal too. We have worked through these issues and execution of the contract is imminent and I do mean imminent. The announcement of the execution of the contract can come as early Monday. However, again, our main concern is having all the bases covered with nothing left to question or interpretation.
When the announcement comes, there will be several announcements to spell out everything covered in the distribution deal. The reason for this is the scope of the contract and distribution is comprehensive and detailed.
Much more detail will be announced in a news release we plan to disseminate on Monday afternoon… (27 February, 2012)
The DTC Chill
We will address the details of the DTC chill when we have more information. We have enquired with the DTC to obtain reasoning for the chill. When we fully understand reasoning, we will be able to establish action steps to regain full DTC eligibility.
Tom Allinder
Business Development and Shareholder Communications
Rapid Fire Marketing
tom@rapid-fire-marketing.com
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