They have never put out fluff PRs and all of the 8Ks are significant material events. This was a NASDAQ stock, and they guys who run it are some of the biggest names in NY. Just do a little background DD on:
Mark Dyne Jerome Chazen Stuart Goldfarb Nathan Fong
They don't look at Atrinsic as a penny stock, so they are running the company like a NASDAQ stock. No fluff PRs, just SEC filings.