Replies to post #28453 on e.Digital Corporation (fka EDIG)

[jtdiii]

CDR I had already read the article. Has NOTHING to do with EDIG. If it did, our IFE PR would have been with a real company who already had a relationship with Echostar and Delta, not a company run by an Alaska Air baggage handler. Geez... I think I'm getting sick.

[moxa1]

CDR - I read that as positive. They will be transmitting to embedded systems already in place no doubt. The point is that IFE is considered an important commodity looking for improvement and profitibility.

[Tinroad]

CDR, AA had this to say about Echostar-type services:
"...employees have in recent months written to the alaskasworld.com suggestion box proposing installation of satellite TV on Alaska aircraft flying long-haul routes. It would be a competitive trump card, they say."

"It's an amenity that we would like to be able to offer," says Dave Palmer, managing director of marketing. "The problem is that systems currently available to us are too costly."

"Specifically: The cost of installing an in-flight entertainment system, such as LiveTV, averages $500,000 per aircraft. In other words, equipping just 20 of Alaska's 102 aircraft would run $10 million."

Additional fuel burn stemming from the added weight of the system's hardware would be considerable. There are fees for the programming itself."

In other words, 'nulis prenti'.