You're absolutely correct...once the company speaks and confirms all this great DD, we should hopefully start our upward trend on the charts.
Another thing to watch for is the website changing. They haven't done squat with the site for months because of this merger I'm assuming. Watch for a nice update soon showing off IZUP as well as Phoneguard. I'm guessing when these promotions, videos, etc. start kicking in, they will want their website ready to rock for orders. The current site is certainly lacking an easy order system.
You may also see one site that brings IZUP and Phoneguard together. Possibly a redirect to a revamped phoneguard.com when you go to Illume's website? We shall see soon enough