That is very nice, however, not to rain on the parade but...
So BH says:
How in the heck do you assertain, on day two, that a business is going to be operationally profitable? Were the sales so over the top that this claim can be made? Every NEW business gets a nice hit for the first several days, a novelity thing, however it is the weeks and months that follow that prove sucessful or not!
And secondly, the TV interview, done during the casting call, as reported here a few days ago stated.... that there was a very lackluster showing, no lines, no long lines and that only a few girls showed up.
It is nice to see the PR however more meat (like what exactly are the sales number he is talking about?) and less hype would be better for PPS growth, not to mention company credibility.