Averaging down can be an excellent strategy! It has worked very well for me the last several years. Its just my personal strategy and my opinions are just that. Each of us has to make those decisions on risk vs. reward and if they see Lyric as getting stronger or looking like its going to fold.
I have to agree with this why throw good money after bad? Promises and promises of good things to come have been going on for years with this company. Even when they had some decent PR come out in May about Walmart, it only hit .03 and could not even hold that PPS for very long at all. No confidence in the company is the reason behind it and unfulfilled promises such as full financial disclosure and transparency.