"It's simple, he wants further financing to curb dilution"
This far far from being simple...this financing he desperately needs to secure and what it would be for is already a fore gone conclusion...getting that money and getting someone to buy the dream, the history, the rate of dilution , the horrible sales figures is probably the single most difficult thing there is for Eric his pay check and the company can do.
"and to futher expand the company's presence in the US"
And if that money as you hope it would be doesn't come? Where are these dollars to market going to come from? Eric isn't going to take any pay cut, where will those dollars come from to stop this trend? He has had millions already...look where you are.
"Pretty basic business plan'
First I doubt any part of Eric's business plan would account for this PPS and this parabolic rate of dilution. Then I doubt that there is a business plan. This looks like its a seat of the pants day by day, monthly dilution by monthly dilution management by desperation. No business plan in the world that gets financed accounts for running out of cash.Always remember the cardinal rules in business..."he who holds the gold makes all the rules" and..."cash is king" none of which Eric has and desperately needs.
"sounds like a wise use of resources"
What resources? hollar when those benevolent financiers show up. and provide the proof that those financiers aren't toxic . Look out R/S its coming up and in focus for Eric's fail safe paycheck protection.
Ask Eric how his trip to NYC to meet with potential funders went?
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