I fully understand and Im with ya on that.
From the site....
"Additionally, Rapid Fire Marketing, Inc. has two wholly owned subsidiaries in BionicCigs.com, a retailer of electronic cigarettes and Medical Cannabis Management (MCM), a company that provides marketing, consulting and management services to the emerging medical cannabis industry in California"
the "low sales", on last quarterly, are from unpromoted (attention on new product) bioniccigs.com. The nex fins will show the first of many revenues from MCM's side of the company, consulting non-profits with cultivation, etc. The PPS cant be compared in cap as you are, because of revenues unrecorded yet for the first growing cycle (harvest #'s, as they are called here) and of course, all the hype of the new product they are trying to get on the shelves ASAP.
I suppose that is how I would summarize some DD for you. Hope this clears stuff up for you, and of course if any of this is wrong, LONGS should correct me!