July 29, 2005, 7:00 PM ET
V2 Inks With Audible Magic
By Antony Bruno, L.A.
Virgin Group's V2 Music has agreed to register its entire catalog of existing and future tracks with Audible Magic's P2P copyright protection and filtering repository.
The Audible Magic content registry service will monitor all V2 tracks on P2P services using the filtering technology, such as the new service being launched by iMesh. The technology can then limit access to V2's content to a 30-second clip, unless the user buys the full track or subscribes to a monthly service.
V2 acts include the Stereophonics and Bloc Party in the U.K., and the White Stripes and Moby in the U.S. Audible Magic has similar deals with EMI, Sony BMG, Universal Music Group, and others.