I believe its being done via the IR. He sent out a number of pumps suggesting time was running out and how great things were too come. The list he contacted via email, were likely a number contacts both past and present from FRMC people and of course RCFEF converts.
A great number of people knew about the web site and approximately when it would be viewable. I don't think there getting the results they had expected too thus far. The ball should keep rolling however; people will hit the “I like button” and keep signing up regardless. I have my own suspicions about who, when, and how much, the insiders may dump into this pump, if it does get rolling though.
Regards,