To put it in persepctive here... Competitors in less markets than EA are doing upwards of $2.4 million in sales just from their tequila. EA has nearly double the market share as the competitors and a better product/marketing.
My guess, EA has not accumulated much debt or Victory Partners would not have funded their deal.
At a $2 million market cap, the share price would be .001x easily. At $20 million, it would be .01+. My guess is we will fall some where in between those two price tags.