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Grey_Man

01/24/12 4:21 PM

#20101 RE: ferdilopje #20099

We saw that yesterday... Just an under-educated opinion on this stock.

letsdothis

01/24/12 4:22 PM

#20103 RE: ferdilopje #20099

well of course...I don't think many people here...bought at $7.68. Correction taking place here...ATRN worth well more than even .25+++ pps...we will get there....mark it.

DiamondFire

01/24/12 4:29 PM

#20111 RE: ferdilopje #20099

Yo Ferdilopje: ATRN no longer handles Kazaa....your new so I will show you how lazy that DD is whoever wrote that hack lol! article. btw Kazaa WAS their 'subscription content services'.....to quote the article:

"The company has two principal offerings: Full-service, performance-based online marketing solutions AND subscription content services..."


...see the business description in November 10Q....then in December they got rid of this subscription business as they terminated the deal with Kazaa......:


Subscription segment revenues decreased $1.8 million or 41% to $2.5 million for the three months ended September 30, 2011 from $4.3 million for the three months ended September 30, 2010.  This reduction was the result of a lower number of billable subscribers in the third quarter of 2011, compared to the year ago period, offset partly by an increase in average revenue per user (“ARPU”).  As of September 30, 2011, the Company had approximately 78,000 total subscribers, compared to 217,000 as of September 30, 2010, representing a reduction of 64% in the total number of billable subscribers.  Across all of our subscription products, our ARPU was approximately $5.95 for the third quarter of 2011, compared to $5.74 in the year ago period.  As of September 30, 2011, the Company has approximately 55,000 Kazaa subscribers (representing September 2011 net billing transactions), compared to approximately 64,000 as of September 30, 2010 and 77,000 at December 31, 2010.  Our rate of customer acquisition in the third quarter did not exceed the pace of customer attrition, and as a result, we lost approximately 16,000 net Kazaa subscribers (new subscriber additions, net of attrition) in the third quarter of 2011, compared to 71,000 Kazaa subscribers as of June 30, 2011.
 



Transactional Service segment revenues decreased $0.8 million, or 5%, to $16.2 million for the nine months ended September 30, 2011 from $17.0 million for the nine months ended September 30, 2010.  Transactional revenue is principally derived from our search marketing agency business, which consists of targeted and measurable online campaigns and programs for advertisers to generate qualified customer leads, sales transactions, or increased brand recognition.  The decrease in revenue was due to reduced advertising expenditures by our clients and the restructuring of our lead generation business in which we eliminated a number of unprofitable (on a gross margin basis) revenue lines, offset by new client acquisitions during the third quarter. As a result of this restructuring, the bulk of our Transactional revenue now consists of revenue generated from our search agency business, together with higher yielding marketing campaigns.