By "goo", you mean "absolutely gorgeous looking, ultra-low sulfur, ASTM spec fuel", right?
So, in other words, when you stop for gas at XTR stations in the morning on your way to work, you're just filling up the "goo tank", right?
"Gimme $20 on pump 11, fill it with regular unleaded goo."
Anyone that has ever seen JBI's fuel side-to-side with "cheese" -- which is what most other P2O projects are producing -- know darn well how different clean fuel and "goo" look like. One looks pliable, and soluble, like an amber or olive-oil colored liquid that you can see right through, the OTHER looks like the cheese-whiz we put on our cheesesteaks here.