So far it looks like it does require refining, but it is higher quality than crude pumped from the ground. Since they heat it (cracking in refinery) to getthe oil out and it starts off in different form than normal crude (same reason is not drilled the oil is in form that is precursor to normal crude as less pressure and heat due to shallow depostion) some refining happens with the heating. So the current output would get a preminum to oil well crude. But know they have hopes of creating some refined products, through the extraction process.
But then again we have based things just on the crude price, so if its $30 cost or $40 or $50 or $60, and only gets crude price, that is highly profitible and hugely scalable.