Agree on the timing, and it is a thin release (No mention of videos etc. but it's been so long I don't recall when they were last specifically mentioned in a PR). Guess they keeping the juicy stuff till the CES itself.
Bieber will create a huge response from all media outlets from 1-3 pm regardless of what booth he is being mobbed at; PhoneGuard will be showing his COMMERCIALS for PhoneGuard.
As long as PhoneGuard is present and running the Bieber Commercials, it will be seen and covered. The social issue of distracted driving as heralded by Mega Watt Star Bieber - will be played on news reports world wide.
A "feel good" story that saves lives. It doesn't get any better than that.
My shares aren't leaving the account with all the boomage coming, no way!