Did you say RED? You are hardly alone, when word hit the streets of possible promo, many of us jumped in and are stuck, no doubt.
I am in the camp of a large program will hit and many will chase this one.
DD , why bother? When and if there is a large awareness program like many think, including me, DD will not be the driver "-)
Looking forward to the HPCS LAUNCH in 2012 , I am betting on it :-) and kinda big!
I believe this one will be a VERY profitable play.